Most people anyway. Even if they don’t admit it. I am super lazy. And when I had to find a Chiropractor. I was still super lazy. I like things to come to me.
Obviously, that’s a terrible way to live life. It’s actually the opposite of good advice people give you for success. So most of the time I force myself not to be lazy. But deep down I still am.
With all of that effort I put into not following my lazy instincts for the vast majority of my life. I welcome any opportunity to be extra sloth-like the rest of the time.
So, as much as I would like to say that I picked a professional to sort out my back pain because they were the best at what they do. And their expertise shone through. To be perfectly honest, I just couldn’t be bothered to do that kind of research. So, while I’m happy that my Chiropractor does a good job and offers a great service. At the end of the day, I picked him because he came to me.
He didn’t like literally knocked on my door and offer himself up to service me. That would be terrifying, creepy, and would probably put him in jail. I just mean he made himself easy to find.
Apparently, the fancy name for this is ‘Chiropractic marketing’. But whatever it’s called, all I know is that it involved minimal effort on my part to work out whether he was local, available, and good at what he does.
Just a quick trip to Google and I found a website with all of the information I needed, email, address, services etc. There were even reviews online so that I could see whether previous patients were happy or not. It made it really easy to research, and I didn’t even have to move from the sofa. Which is my favourite kind of research.